After

Transformation of a “product tab” (11- x 16-inch magazine)

into the visual expression of the content of an industry. Exceptional product focus and display. Energetic, inviting, proactive, well-defined, cohesive, consistent, colorful, etc. 11/99–8/03.

Result? The publisher’s most profitable magazine!

Please note! New Jersey writer and editor William Leventon proposed and presided over the makeover:

James Schlesinger is a talented and creative graphic artist. When I was the editor of  Medical Product Manufacturing News (MPMN), a Canon Communications publication, James spearheaded a redesign that transformed  MPMN from a moribund product tabloid into an eye-catching magazine that was praised by readers, advertisers, and Canon staff.

“In addition to his talent, I appreciated James's attitude toward his work. With James, the work isn’t just a job that he’s paid to do from 9 to 5. Rather, each project is an artistic endeavor that he values for its own sake. He pours himself into each of these endeavors and takes great pride in the results. And the results I’ve seen are indeed something to take pride in.”
—WLeventon

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Before

Underachieving original:
Shallow stance. Undefined profile. Personality? Absent! Perfunctory product exposure. Inconsistent, uncoordinated, aimless and colorless art direction and graphic art. Overblown section headings etc.